Joe Yee’s hand made, one at a time, lure heads are not only beautiful but legendary. Joe Yee is without a doubt the most famous lure maker on the planet. He gained that reputation as one of the original lure pioneers and because of how successful his lures were at catching big fish. Every Joe Yee lure is based upon 61 years of creativity and craftsmanship. Joe’s shapes were original in their time and have been copied time and time again. Most of the designs and shapes of lures you see out in the market now are heavily influenced by Joe’s lures.